We believe new age brand positioning and experience design initiatives must reflect a broad, yet deepened understanding of human consciousness, connectedness, and the evermore diverse contexts in which they mediate our interactions within the digital environment. It’s a brand new playing field. That’s where we come in.
In a sentance?
The value sprint is a seven-step process for ideating brand concious responses through design, prototyping, and testing ideas with users.
The value sprint focusses upon creating a collective conciousness shared by all individuals contributing on a branded project. This open minded approach promises diverse perspectives, and the most valuable exchanges to happen through the most difficult part of a project; the beginning. Developed at Google Creative Labs by Jake Knapp, it is a holistic curation of the best ideas from; Experience Design; Behavioral science, Brand strategy & Critical Design thinking.
Taking an agnostic approach, it allows any project to use the process for value exchange. You can minimize the feedback loop and compress weeks of idle project time into a single week with maximum clarity. The value sprint is a tool for quickly validating the value propositions offered by a concept with real users.
A value sprint journey. For best results; Nº1 → Nº2:6 → Nº7.
Value sprint summary
Align, contextualize and analyse brand audience, establish goals, and value propositions.
Before the sprint begins, contextual research to and analyse the brand, their audience, goal intersections and value propositions for the brand, their customers, and where we can perfom brand alchemy.
Map out and dissect focal intentions and issues of Nº1.
Mapping is a sesssion of structured discussion to create an agenda for the value sprint . In the fist division, we agree to areas of action, and a long-term goal. Next, we make a map of the problems and their cause. After a break, all experts in the partnered team share their perceptions and thoughts thus far. Finally, we pick a target: an ambitious but manageable piece of the problem that you can solve in round of the Value Sprint.
Sketch and ideate compelling strategies on paper to respond to Nº2.
After a division of understanding the problem and choosing a goal for the Value Sprint, we begin to focus on solutions. Sketching starts with moodboarding: a visual discussion of existing archetypes and existing approaches to adopt or improve. Each person will sketch, following a four-step process that emphasizes critical thinking over artistry. We also begin planning Friday’s user test by recruiting users that fit your user jouney from Nº1 .
Collaborate, critique, & curate down to the most desireable yet feasible response to Nº2.
A creative conciousness will begin to emerge as sketches are discussed and reviewed against the goal intersections set in Nº1, and issues & intentions set in Nº2. We’re looking for the most desireable, yet feasible response within the project’s context. Feasibiliy is subjective to resources, budget, & timescale.
Next, the chosen concept sketch or treatment is given a functional wireframe or storyboard.
Visualize and mock up potential prototype response to Nº2.
Our wireframe from Nº4 is given a more contextual UI and demonstrated on a more tasctile medium. A “fake it” philosophy will give a real enough façade to really begin experiencing our concept.
Our prototype will be done in just one session. In this session, we wiill also make sure everything is ready for testing by designing and preparing the staging enviroment, agenda, and reviewing the prototype thus far. An interview script referencing the user jouney from division Nº1 will be prepared at the end of this session to prepare for division Nº6.
User testing & feedback with fake, and real humans.
The last step transcends into subjective and obective perspectives as real humans and computed intelligence provide critical feedback on the protype responding to the focul issues and intentions from Nº2. This feedback provides an iterative agenda that may refine the prototype from Nº5.
Concept validation will be explored as feedback is given uncover any points that may need to be navigated or addressed during another round from of Nº3.
Exchange & review deliverables and handover, or go back to Nº1.
Job done, review deliverables.